June 14 – Tuesday
08:30 – 09:00
Registration
09:00 – 10:30
What is Transmedia Storytelling? Why is it relevant now? What are the different types of transmedia content?
Speaker:
Nuno Bernardo (beActive)
10:30 – 11:00
Creating a crossmedia distribution strategy to increase a project’s visibility and profitability.
Speaker:
Triona Campbell (CR Entertainment)
11:00 – 11:20
Coffee-break
11:20 – 12:30
International transmedia.
Speakers:
Lydia Antonini & Jason Taylor
12:30 – 14:00
Lunch
14:00 – 14:45
Writing and developing transmedia projects: not all projects can be transmedia! Case studies: “Castigo Final”, “Flatmates”, “Sofia’s Diary”.
Speaker:
Nuno Bernardo (beActive)
14:45 – 15:45
Panel: How to finance a transmedia project.
Speaker:
Triona Campbell (CR Entertainment)
Jason Taylor & Lydia Antonini
Tiago Mello, Mixer
Moderator:
Nuno Bernardo,beActive

15:45 – 16:00
Coffee Break
16:00 – 16:45
Case study Brazil: “Descolados”, “Julie e os Fantasmas”
Speaker:
Tiago Mello (Mixer)
16:45 – 17:15
Transmedia: the TV channel perspective.
Speaker:
Giuliano Chiaradia (TV Globo)
17:15 – 17:45
Transmedia & advertising: how advertisers can finance your transmedia project.
Speaker:
Philippe Bertrand (DM9 DDB)
17:45 – 18:30
Q&A and discussion of participants’ projects. Preparation of pitching for Forum Brasil.
* Times and speakers subject to change. Converge Comunicações makes every effort to produce events as scheduled, but delays and cancellations may occur. Lunch is not included in the price of admission. Parking arrangements may be available on request. Presentations will be available to attendees for downloading only when authorized by speakers. For more information, visit www.convergecom.com.br/eventos.